Born out of resilience during the pandemic, Movement in Play started as an online yoga space and has since grown into a welcoming studio where movement feels lighthearted, supportive, and fun. As their community expanded, they realized their Canva-made logo no longer captured the energy and personality of their space. They needed a refreshed brand identity—one that truly reflected their warmth, playfulness, and steady progress.

Our rebrand gave Movement in Play a cohesive, adaptable design system that not only strengthened their presence but also opened new opportunities—like a line of branded merchandise, from yoga mats to tank tops, creating additional income streams. More than just a visual refresh, the new identity helped solidify their place as a movement studio that’s easy to love and even easier to be part of.