KALFI is a nonprofit organization dedicated to empowering women to reach their full potential and make meaningful contributions to society. With a growing need to attract a younger audience while maintaining its credibility among donors and partners, KALFI approached Huddle to lead a full brand refresh.

The challenge was to design a visual identity that felt youthful and energetic—reflecting the vibrance of its young members—yet remained professional and trustworthy for formal communications. Huddle delivered a refreshed logo and visual system that struck this balance: dynamic and inspiring for students, yet polished and dependable for stakeholders.

Following the rebrand, we supported the rollout with branded templates and collateral, including social media toolkits, stationery, presentation decks, and motion graphics videos.

Since the redesign, KALFI shared that the new branding has significantly elevated the organization’s reputation—strengthening both internal pride and external perception.