The ByLine Co. was built by a team of young-at-heart creatives who share a love for games, imagination, and bringing people together. Their vision? To create not just games, but a whole ecosystem where play, creativity, and community thrive. To bring this to life, they needed a brand system that felt cohesive yet allowed each sub-brand to showcase its own unique personality.

We designed a flexible identity system that keeps the brands connected while letting them stand out. FunBy, the game development arm, bursts with energy and excitement—just like the games they create. DropBy Studios, a rentable creative space, needed a dynamic and welcoming feel, perfect for game nights, photoshoots, and creative projects. StuffBy, their merch brand, taps into pop culture fandom with a cool, collectible vibe. Together, they form a brand family that is fun, vibrant, and unmistakably The ByLine Co.