Bukid Pamana came to us with a heartfelt vision—to share the peaceful retreat their family had cherished during the pandemic. Already welcoming campers, they were expanding to offer cabin stays for those who love nature but prefer a cozy room over a tent. What they needed was a cohesive brand identity to make marketing easier and create a sense of place, starting with a recognizable logo for wayfinding.

Our design approach was all about balance—warm and inviting, but not overly polished; simple and down-to-earth, yet thoughtfully refined. The identity captures the essence of quiet moments, the beauty of nature, and the ease of slowing down. Just like the experience of staying at Bukid Pamana, the design is a gentle invitation to disconnect from the city and reconnect with what truly matters.