Tough Pickle Creative is a US-based digital marketing consultancy led by strategist Bianca Peries. With a name as bold as their thinking, the studio needed a brand identity that reflected the balance of sharp strategy and imaginative execution—a look that conveyed both brains and creative flair.

Huddle was brought in to develop a visual identity that captured this blend of intelligence and artistry. The result was a brand system that felt fresh, sharp, and collaborative—mirroring the energy of a diverse creative team that thrives on solving tricky challenges for their clients.

Since the rebrand, Bianca has continued to engage Huddle for design work across Tough Pickle’s client roster—a testament to the quality, dependability, and intuitive understanding we bring to every project. As she shared in her review, we delivered a brand kit that communicated their voice with clarity and creativity, on time and on point.