You've already told yourself it's the logo. That if you just tweaked the font or changed the colours, it would finally feel right. It won't — and we're going to tell you exactly why.

A logo is the face. Brand identity is everything else — the clothes, the shoes, the way someone walks into a room. Here's the difference, and why it matters for your business.

One day you're sending a proposal and hoping they don't look too closely at your website. If that sounds familiar — this one's for you.

Most designers give you three options and ask you to pick. We don't. Here's why one focused concept — done properly — is actually better for you than a menu of choices.